The Importance Of Finding Your Why — And How To Do So

“He who has a why to live for can bear almost any how”

A beautiful quote by Friedrich Nietzche that quite often doesn’t get the in-depth analysis that it deserves.

Something that so many of us tend to overlook when in reality turns out to be one of the most important actions.

I’m talking about finding our “why”, and not just the surface level reason that gets us to do something. Not at all.

If we want to achieve the things we truly want in life, the things that require a lot of time and effort, then, in my opinion, we must dive deep into the reason that motivated us to take an interest in them in the first place.

We must dig away at the surface layers, willing to be vulnerable with ourselves, eventually reaching the core reason that keeps attracting us towards certain pursuits.

Whether that is something creative, entrepreneurial, or something in between, it never fails to surprise me how people tend to constantly change, despite always looking to fulfill the same desire.

I became aware of this in my life a few years ago, while on one of my many entrepreneurial pursuits.